Marketing - 1322 Words

[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called â€Å"marketers.† 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all†¦show more content†¦PN NORMALISA MD ISA (A102) | AUTHOR: EVANS BERMAN 2 [MARKETING TODAY] January 24, 2011 34. A public utility practices marketing when it encourages consumers to reduce demand in summer months through higher pricing. 35. When a firm uses a warranty card to determine consumer input as to product uses, it is involved with the facilitation of demand. 36. Some analysts believe that more colleges should accept major credit cards towards payment of tuition. From a marketing perspective, this involves facilitation of demand. 37. When a firm uses a questionnaire to determine consumer reactions to a new form of distribution (such as Web-based shopping), it is involved with the regulation of demand. 38. Demand regulation is generally more critical for products with stable sales patterns than for products with seasonal sales patterns. 39. Demand regulation is very important for services (such as car washes, telephone usage, and accounting services) since services cannot be inventoried or stored. 40. Marketers must be careful to include both consu mer demand and publics’ demand in their communication efforts. 41. The role of marketing in the production era is limited to selling. True-False - Applied/Comprehensive/Integrative 42. Ninety percent of a firm’s marketing budget is comprised of personal selling, advertising, and premiums. The company is positioned in the marketing department era. 43. During the sales era of marketing, marketing personnel are unimportant becauseShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meetin g and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. 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By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. 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This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements